Local SEO & Google Business Profile
Local SEO services that help small businesses get found
A new website won’t bring in work if nobody can find it. As a local SEO specialist for small businesses, I’ll set up your Google Business Profile and optimise your site so you show up on Google Search and Maps when people nearby are looking for what you do.
£200
Google Business Profile
The listing that appears on Google Maps and in local search. I’ll create or claim it and set it up properly.
- Services, areas covered and opening hours
- Photos, contact details and description
- Linked to your website and booking or contact page
From £400
Local SEO
Making your website the answer to searches like “[your service] [your town]”.
- Keyword research for your services and areas
- Page titles, descriptions and on-page improvements
- Location pages for the towns you cover
- Technical fixes and structured data where it helps
£150
Analytics & tracking
See where your customers come from and what makes them get in touch.
- Google Analytics and Search Console
- Tracking for calls, WhatsApp and form enquiries
- Cookie consent set up properly
AI search
Get found in AI search, not just Google
As search evolves with AI, your business needs to adapt. People now ask ChatGPT, Google’s AI Overviews and Copilot things like “who’s a good electrician in Livingston?” and get a short list of names back, not ten blue links.
Those answers come from the information already out there about your business. I can set your business up to give these tools the right information, as an add-on to local SEO or on its own.
What I set up for AI search
- Clear service, price, area and FAQ content AI tools can quote
- Structured data so your business details are machine-readable
- Bing Places and Apple Maps, which feed Copilot, ChatGPT and Siri
- Consistent listings on trusted directories
- A simple way to collect more reviews
Why local search matters for a new business
Someone searching “plumber near me” or “ear wax removal Fife” already knows what they want. They’re ready to call. Showing up for those searches is often the quickest way for a new business to win its first customers, and unlike adverts you don’t pay for every click.
SEO takes time to build, so the sooner it starts, the better. I’ll be honest about what’s realistic for your area and competition.
Small business SEO, without the agency price tag
Big SEO agencies are built for big budgets. Most small businesses don’t need a monthly retainer and a 20-page report. They need the basics done properly: a Google Business Profile that’s complete, a website Google understands and pages for the services and towns they cover.
That’s what I focus on. Clear, fixed-price local SEO for small businesses, explained in plain English, with tracking so you can see the calls and enquiries it brings in.
Who it’s for
- New businesses that need to appear on Google Maps
- Mobile and home-visit services covering several towns
- Trades, clinics and local services competing with bigger names
- Businesses with a website that gets few or no enquiries
For example, the JC Micro Suction website has a page for each area it covers, from Edinburgh to Dundee.
Local SEO FAQs
What is local SEO?
Local SEO is making sure your business shows up when people nearby search for what you do, like “electrician Livingston” or “dog groomer near me”. It covers your Google Business Profile, your website and how both describe your services and areas.
How long does local SEO take to work?
A properly set-up Google Business Profile can start appearing in local results within weeks. Ranking your website for competitive searches usually takes a few months, depending on your area and competition.
How much do local SEO services cost?
Google Business Profile setup is £200 and local SEO for your website starts from £400, as a fixed price rather than an open-ended retainer.
Do I need a website for local SEO?
A Google Business Profile can bring in calls on its own, but a website gives Google much more to go on and gives customers somewhere to check you out before they get in touch. The two work best together.
Can you get my business recommended by ChatGPT or Google’s AI?
Nobody can guarantee what an AI tool will recommend. What I can do is make sure your business gives them the right information to work with: a clear website, a complete Google Business Profile, consistent listings across the web and genuine reviews. These are the same signals AI search relies on, and they help your Google rankings too.
Ready to get your business online?
Tell me about your business and I’ll tell you honestly what you need to launch, and what can wait. No hard sell, no jargon.